Cervelo // Starling // Focus // Tailfin // Brooks // Strava & more!

cervelo rouvida electric road bike and gravel e-bike

Cervelo gets into e-bikes with a 2-in-1 road/gravel Rouvida, Focus updates their endurance bike, YT adds bigger motors and batteries, Starling updates their steel full suspension frames, Tailfin makes fork-mounted bikepacking bags easier to use, and more! Plus, I found a really cool video explaining why e-bikes cost as much as motorcycles. Here’s the best new stuff this week:

  • Cervelo Rouvida
  • Focus Paralane
  • Vittoria Gold Corsa Pro
  • Starling Murmur downcountry MTB
  • YT Core eMTB upgrades
  • Strava adds messaging
  • Ratio spiderless chainring
  • Brooks B72 returns
  • Tailfin Fork-mounted Packs

Cervelo Rouvida road-and-gravel e-bike

cervelo rouvida road and gravel e-bike that fits both types of wheels and tires with swappable dropouts

Coming in road and gravel variants, the Cervelo Rouvida is their first e-bike. A Fazua Ride60 motor w/ 60nM of torque and a 432wH battery shoots you up to 28mph (for U.S. market, it’s Class 1 elsewhere). The top tube display has a USB-C charging port for lights, etc., and the mode switch is on the drops for easier access in your normal riding position.

Swappable axle inserts in the fork and frame let you change the geometry for road or gravel wheels. It’s 0.7º slacker for gravel, with 57.9mm (road) and 62mm (grav) fork trail, and tire clearance changes from 34mm up to 43.5mm. Same frame, just swap inserts, wheels & tires. The battery is rotated 90º to make the downtube more aero, and the stealth speed sensor keeps it looking like a Cervelo. Four builds, $6,200-$13,000, all use XPLR or GRX 1x drivetrains.

2024 Focus Paralane endurance road bike

Designed to be aero and fast (but not quite as aero, fast and stiff as the recently debuted Izalco Max race bike), the new Focus Paralane’s main goal is to help you go the distance. The geo is relaxed, layup adds more compliance, and it fits 700x33mm tires with the optional deep-coverage fender kit (35mm w/o).

It uses a standard 27.2 round seatpost, and the semi-integrated cockpit allows for easy stem changes (70-120mm available) without undoing the brake lines running through the headset…and rub-free handlebar bag mounting. Frame is 1,130g (M) and supports up to 120kg, so you can use it for light touring. Three models, comes with top tube bag and frame protection stickers. (video here)

Vittoria Corsa Pro w/ limited edition Gold sidewalls

limited edition gold vittoria corsa pro road bike tires

This limited edition Vittoria Corsa Pro with Gold sidewalls celebrates the fact that Milano-Sanremo, Paris-Roubaix, Giro d’Italia, Tour de France, La Vuelta, and Road World Championships were all won with this tire. And they took wins in 59 tour stages and 14 one-day races, resulting in 8 GC wins. Not bad. Only 2023 sets will be sold. 700×28 only, MSRP $299.

Starling goes UDH w/ new Downcountry Murmer steel MTB

starling murmur steel full suspension mountain bike with 120mm travel and UDH derailleur hanger

Starling has been making steel full suspension bikes for a while, and now their Murmur, Swoop, and Twist frames get UDH rear triangles on all builds. Existing owners can order a replacement rear triangle when they’re ready to upgrade to SRAM Transmission.

To celebrate, they launched this bougie 120mm “downcountry” build of their Murmur, which usually has 135mm or 150mm rear travel. Rear travel changes are as simple as changing shock stroke, then pairing the correct fork, and this one gets DT Swiss ONE 232 fork and shock, Bjorn/Intend/BikeYoke cockpit, Michelin tires, Trickstuff Piccola brakes & T-Type drivetrain with a new IPA ano finish.

YT Decoy Core eMTB lineup gets big upgrades

YT Decoy Core eMTB with Shimano EP801 motor and larger battery

YT’s Decoy Core e-mountain bikes come in three builds with Maxxis Double down tires across the range and dropper post lengths of up to 230mm. The top two (Core 3 & 5) upgrading to Shimano EP801 motors with 600Nm torque and 720Wh batteries, and the Core 5 gets XT Di2 LinkGlide with Auto Shift and Free Shift, letting you change gears even while coasting.

The mixed wheel layout gets 165mm rear travel with 170mm forks. Bikes from $4,999 to $8,499. Complete weights from 23.7kg (52.25lb) to 25.2kg (55.56lb).

Strava adds in-app messaging

Finally, you won’t have to switch to a different app to message your friends or share routes and events when you’re looking at Strava. Three privacy settings are offered – anyone can message you, only mutual followers, or no one. It also supports group chats to make weekend ride plans easier.

It looks to be a free feature for all users, and those who create a group chat can name & delete the chat, and set controls to let others add people (or not). Users can leave or mute group chats at any time, too. Details here.

Ratio Direct Mount Spiderless Chainring

ratio direct mount spiderless chainring for 12 and 13 speed road bike drivetrains

Ratio is best known for making hacks and conversion kits that let you turn almost any shifter and derailleur into a 12-speed setup, helping you save money by continuing to use the parts you’ve got. Their new Direct Mount Spiderless Chainring works with all modern 12- and 13-speed chains (Shimano, SRAM, SRAM Flat Top, and Campagnolo), so you could upgrade the other parts of your bike and keep using your current cranks…

…as long as those cranks use either the 3-bolt or 8-bolt SRAM mounting pattern. They come in 34 to 44 tooth sizes, with appropriate offsets to maintain your road chainline.

Brooks B72 lightweight spring saddle returns

brooks b72 leather saddle with steel spring rails introduced for 2023

Originally debuted in the 1930s as a lighter-weight alternative to other springy saddles, the Brooks B72 is now back in the line. It has a vegetable-tanned top with dual steel loop springs to provide a bit of comfort for upright city & touring riders. Weight is 720g, MSRP is $190 (€180), in black or brown.

Tailfin Fork Packs add quick-release bags to fork mounts

tailfin fork packs quick release bikepacking fork bags with mounts

Rather than bolt an oversized cage to your fork, then strap your bags into it, the new Tailfin Fork Packs add a quick-release mount and 5L/10L dry bags that click into it. The mounts bolt into any standard 3-bolt fork mount, and each kit comes with one mount, one bag, and two compression straps.

They can carry up to 4.5kg per bag (1.5kg per bolt, so reduce the load if you’re only using two bolts), are 100% waterproof, and retail for $100-$120 per side.

Kit of the Week

This Dusk & Dawn Kit was designed by Wattie Ink for BikeLaw, helping you stand out in the low-light ‘tween hours. It’s not new, but I just found it after seeing artist Tony DeBoom’s poster & t-shirt for them that celebrates Bike Law’s 25 years of helping cyclists defend themselves.

On Stage

So good, and funny all the way to the end. Keep watching past the sponsor read!

Small Bites

Hot Deals

Parting Thoughts

I’ve been down in Matanzas, Chile, all week, riding new places on new bikes and having a blast!

I can’t tell you about the bikes yet, but I am going to do a travel story on the area.

One dilemma of being a “content creator” is that I’m always looking at things from the perspective of how I’d tell their story.

It’s a great mentality for reviewing bikes and destinations and building a media company, but there are times when I have to force myself to turn it off.

The problem is, social media has made “content creation” both a commodity and a compulsion.

I feel like a lot of us struggle with this. That social media has conditioned us to think we need to constantly contribute to be seen and appreciated.

There are a million potential shots to gloss our ‘grams. But if I’m always thinking about that, or capturing content for a story to tell later, then I’m often missing the moment now.

And then I’m not fully enjoying the experience because I’m stressing about the shots I’ve missed, not the good times I’m having.

It’s hard. I constantly waffle between “I’ve got to create more content” and “Screw social media”.

My solution is to segment. Some rides are purpose built for making content and telling a story. I often use that time to shoot content for a travel story, also. Two-fer!

Other rides are purely for fun, or training, or time with friends.

Given my line of work, I suppose you’d call this “work-life balance”.

Which is my way of justifying a poor effort on social media. Because it’s not my job to fill those platforms’ feeds for them.

My job is to make this newsletter as awesome as possible, and that’s enough. If you like it, please share it with your riding buddies.

Not sure if that’s interesting or helpful, but I wanted to share in case you’re also feeling social’s constant tug.

Here’s to enjoying the moment!

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The Lunch Ride is a weekly TL;DR recap of the best new cycling products and tech, written for Riders, not Algorithms. SUBSCRIBE HERE to get it in your inbox every Friday.

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